This policy sets the standards for content published on London Homecare.
Our focus is practical information about cleaning, laundry, damp, condensation and everyday home maintenance for UK households.
Purpose and Audience
Articles should answer a clear household question and help readers understand what to do, why it may help and when professional advice is needed.
We write for homeowners and tenants. Where their responsibilities or options differ, articles should explain that distinction.
Research and Sources
Material factual claims should be supported by suitable sources. Depending on the topic, these may include public authorities, recognised organisations, technical guidance and manufacturer instructions.
Sources should be relevant to the specific claim. Guidance for one product, surface or appliance should not be presented as suitable for every alternative.
Writing Standards
Our content should:
- Use clear language and explain unfamiliar terms.
- Give useful steps rather than repeat generic advice.
- Distinguish established facts from estimates and opinions.
- Explain relevant limitations and safety precautions.
- Avoid unsupported promises, invented statistics and misleading headlines.
We do not invent qualifications, interviews, personal experiences or product tests.
Originality and AI Assistance
Content must provide original explanation or organisation rather than copy another website.
AI tools may assist with planning, drafting or editing. Any AI-assisted content must be reviewed by the person responsible for publication, including checks of factual claims, sources and safety guidance.
AI-generated text is not evidence. Suggested references must be verified before use.
Safety and Professional Boundaries
Articles should avoid encouraging unsafe cleaning methods or specialist repairs by unqualified readers.
Where a problem may require professional investigation, the article should say so. General information must not be presented as a diagnosis of a reader’s home or health.
Products and Commercial Content
Recommendations should explain their purpose, limitations and relevant suitability considerations.
Personal testing may only be claimed when it has actually taken place and the article explains the testing.
Sponsored content and affiliate relationships must be disclosed clearly. Commercial arrangements must not justify publishing unsupported claims.
Authorship and Updates
Articles should identify the person responsible for the content without inventing credentials.
Publication and update dates should reflect actual publication or meaningful changes. Dates should not be changed solely to make an unchanged article appear new.
Corrections and Feedback
Readers can report unclear, incorrect or outdated information through our Contact Us page.
Substantive factual corrections should include a short note explaining what changed. Minor spelling and formatting fixes do not normally require a correction notice.
Related Policy
Our Fact-Checking Policy explains how factual claims and reported errors should be reviewed.